International Hotel Casino & Tower Suites
is a 5-star hotel and huge complex with its infinity pool, sand beach, restaurants, bars, spa, etc. but the casino in its heart. Casino means Game. Business s a game. Life is a game. Everything is a game... And you can win only if you play - the statement we had as a creative concept that reflected to our client's brand identity. To present its features and proposals for two seasons (2015 & 2016) we released several campaign images and headlines with cross-references to the poker slang under the slogan "Here Is The Game".
